The 17 Square Foot Challenge

The 17 sq ft Challenge

As part of each Farm Package, 5th Business sets aside one side for something special. Each farm has the option to have their side sent back to them untouched or to participate in the 17 sq ft Challenge. This gives farmers the option to collaborate with an artist from our network to create a unique, custom product.

The possibilities are endless:

Create a personal keepsake or heirloom piece

Reupholster furniture with meaningful value

Craft unique gifts for friends and family

Test new custom products for your market

This option not only provides farms with a chance to create something memorable, but it also supports small-batch artists by offering more work opportunities. It’s a way to explore collaborations and test new ideas without committing to large production runs.

While 5th Business guarantees the quality of both the leather and the artists we work with, all costs, payments, and project details are handled directly between the farmer and artist. We simply provide the platform to bring these connections to life.


Those roles which, being neither those of Hero nor Heroine, Confidante nor Villain, but which were none the less essential to bring about the Recognition or the denouement were called the Fifth Business.
— - Robertson Davies